In case you missed it, the 2016 holiday shopping season was unprecedented. In addition to over $7B in sales during Cyber Weekend, we saw a surge in mobile shoppers, a deeper investment in shopper experience, and creative new merchandising strategies to engage shoppers in holiday promotions. Yet despite such strong results, there has been criticism around retailers who rely on deep discounting to move inventory during the holiday season. Sacrificing gross margin and profitability is never a priority, so why would some retailers take the risk during the biggest shopping event of the year? Below we take a look at how retailers might leverage better product data to improve their margin and create an inspiring shopping experience for their customers. Rich, structured product data is essential in enabling shoppers to find exactly what they’re looking for and driving strong results during the time retailers’ want it most.
- Extended Product Attribution Could Mean Better Profitability
- Profit Primetime is the Second Week of December
- When It Comes to Coupons, Quality Beats Quantity