CASE STUDY: Creating Better Experiences and Increasing Sales By Translating the Store Experience Online for Crate and Barrel
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Crate and Barrel has developed an incredibly successful merchandising approach to inspire shoppers in their retail stores. It only makes sense that a top priority for them is to translate that success to their online channels. One key component of this goal is the ability to represent the personality and intrinsic “touch and feel” of products traditionally purchased in person. Secondly, it is important that it be easy for shoppers to find and connect with products that best suit their personality and aesthetic…