Connecting more shoppers to your products by fusing highly relevant recall with personalization

The days of looking at the shopping journey as a series of separate channels are over. Instead, shoppers expect their journey to seamlessly flow between the digital and physical without skipping a beat. This means that no matter the channel, shoppers expect all of their search history, wish lists and personalized messages to be there. Looking at this consumer mandate in further detail, we find that the stakes increase as customers desire to complete their entire shopping journey online.