GroupBy Appoints Peter Messana to Chief Operating Officer
Mark Stibbe
AUSTIN, TX – July 17, 2018GroupBy Inc., a leading provider of relevancy-focused eCommerce solutions, today announced that Peter Messana has been named Chief Operating Officer. With over 25 years of retailing experience, in his role as COO, Peter will focus on client success and support, ensuring that GroupBy meets its goal of developing and delivering best-in-class eCommerce products to retailers and brands worldwide. As well, Peter will align GroupBy’s teams to be equally focused on existing and new clients. Peter began his relationship with GroupBy as a retail client in 2014 and joined the company as SVP of Product and Support in 2017. Prior to joining GroupBy, Peter served as the founder and CEO of award-winning Austin Kayak for more than 10 years, successfully selling the company to Private Equity owned Summit Sports in 2016 where he then served as CEO and President, as well as a member of the Board of Directors. Prior to building his own business, Peter held various leadership roles with Home Depot and Dell. “As a long-time retail customer of GroupBy first, I was fortunate to see early on and first-hand how the platform’s power and flexibility sets itself apart from competitors,” said Peter Messana, Chief Operating Officer, GroupBy Inc. “Now, in my role as COO, I look forward to supporting many of the world’s leading online retailers and brands to create a fundamentally better user experience, like I had as a retailer, with proven business results.” “Peter first started his relationship with the company as a client of our early on-premise version of Searchandiser in 2013. Since then, he has joined our ranks starting as SVP of Product and Support, and now as COO. Peter has been instrumental in helping manage and grow the business often contributing in multiple areas of the business outside his current job scope,” said Roland Gossage, CEO, GroupBy Inc. “We’re very excited that Peter is continuing to grow alongside our company. His thorough understanding of online retailers’ needs has allowed GroupBy to prioritize its projects and keep the end customer in mind with every decision we make.”   Media Contacts: Catherine Seeds Ketner Group (for GroupBy) 512-794-8876   About GroupBy Inc. GroupBy Inc. transforms the way retailers interact with their consumers online through data-driven commerce, media, and knowledge management software solutions. The company supports the online retail efforts of many of the world’s leading online retailers by driving more targeted site traffic and increases in revenue through its platform Searchandiser.  GroupBy’s solutions provide industry-leading features for data enrichment, search, navigation, merchandising, search engine optimization (SEO) and search as you type (SAYT). Founded in 2014, GroupBy is headquartered in Toronto, Canada and has offices around the world. For more information, please visit