CASE STUDY: Augmented Merchandising Drives Increased Shopper Engagement and Purchase Confidence for Urban Decay
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18 years ago, Sandy Lerner and Wende Zomnir set off on a mission to bring to market the alternative products and colors that makeup wearers craved. In creating Urban Decay, Lerner and Zomnir encouraged shoppers to express their uniqueness and independent spirit through beauty products. Now owned by L’Oreal, Urban Decay has a worldwide fan base and is known for their cutting-edge, high-quality products and colors…